Active for Animals
Engagement Tracker

Enhance your outreach tracking
capacity & strategy

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Email outreach, simplified.

How it works
1

Track engagement in real time

Track opens, link clicks, attachments, location and replies all within your email client

2

Automate mass mailing campaigns

Use CSV data as context to personalise emails and send en masse

3

Personalise with AI features

Leverage smart writing suggestions to tailor messages for maximum impact

4

Visualise email outreach efforts

Review engagement by organisation, team member, individual on our Analytics Dashboard

Features

  • Integrates with Gmail, Outlook, and more
  • In your workflow — no external applications required
  • Unlimited customisation of email fields
  • Unlimited seats
  • 100% secure — we don't use or sell your data
  • New features rolled out upon request

Benefits

  • Use fewer tools to effectively manage and track all email outreach campaigns
  • Save money that would have gone towards paywalled/commercial tracking applications
  • Access features that aren't available in commercial tools and request new features
Why we built it

Without visibility, campaigns drift.

Most advocacy teams are sending emails without real clarity.

Engagement isn't a vanity metric.

In advocacy, engagement isn't about marketing performance for its own sake. Engagement is interest in your organisation's work. It's a signal of who is paying attention, who is aligned, and who is most likely to take action when it matters.

  • For corporate pressure campaigns, this means knowing which stakeholders are engaging
  • For legislative pushes, it means identifying supporters who are primed to act
  • For fundraising and volunteer mobilisation, it means targeting people who've already shown interest — rather than blasting entire lists

Understanding these signals — and factoring them into your outreach strategy — is one of the most effective ways to maximise your organisation's impact.

If you're not tracking your engagement, you're almost certainly leaving valuable data unobserved.

Your animal advocacy organisation is probably sending emails without really knowing if they'll be read.

You might see aggregate stats in a dashboard somewhere, or have a vague sense that "this campaign did better than the last one." But when it comes to real clarity — who is paying attention, which messages are landing, and who is actually taking action — you're often guessing.

Guesswork doesn't save animals. Data-driven outreach does. Tracking your email engagement across campaigns helps you answer questions like:

  • Are we targeting the right people?
  • Does this message resonate?
  • Is this campaign even working?
Why it works

Built by animal advocates, for animal advocates.

Most commercial engagement tools are designed to sell products.
We designed ours to support movements.

Real Time Tracking

  • Email opens
  • Link clicks
  • Replies and where in the world they're coming from
  • When engagement happens
  • Campaigns driving engagement

Real Results

  • Understand your audience better
  • Quickly revise campaigns based on live data
  • Make actionable decisions about scope and messaging
  • Follow up with engaged recipients
  • Apply learnings to future campaigns

Ready to start tracking your engagement? Let's talk!

Book a free demo