Working with Active For Animals has been a fantastic experience. They genuinely listen to user feedback and are clearly dedicated to constantly improving the tools they provide.
Our tools help organisations
streamline workflows to
Increase impact
Got a workflow holding you back?
We want to hear about it.
We build modern tools for
Corporate animal advocacy
Outreach
Our tools are purpose built for today's
engagement strategies.
We solve problems for
Animal charities so they can
Save more lives
Speak with our team about building tools
that support your work.
Our Mission
Our Mission
Our goal is to provide organisations for the animal world with the technology knowledge to help them be more effective in their work. Our team consists of experts in the field of digital tools and animal advocacy.
We build and maintain software for organisations that are reducing animal suffering. Working alongside organisations around the world, we build solutions to common problems across the movement. Our work can provide your team or any organisation working in animal advocacy.
Every organisation has unique needs, but also common challenges. We work with you to understand yours, then we build or integrate solutions that fit. We measure impact, iterate and improve.
How We Work
Our Process
From community insight to continuous improvement — here's how we build tools that create measurable impact for animals.
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1
Research
We dig into your community, goals, and existing tools to understand what will create real impact.
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2
Develop
We build or configure the solution — tailored to your workflow, not the other way around.
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3
Release
We deploy with your team, ensuring a smooth handover and confident adoption.
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4
Measure
We track what matters — engagement, outcomes, reach — so nothing is left to guesswork.
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5
Iterate
We refine continuously so your tools improve as your mission evolves.
Research
We walk directly with animal charities and assess their current needs.
Release
After development, our products are made available to all animal charities for use.
Iterate
We iterate based on feedback, both from existing and new partners.
Develop
We design and refine products while running pilot programs with partners.
Measure
We employ metrics to track impact through continuous user feedback and analytics.
Partner Stories
What our partners say
The team at Active for Animals have made setting up and using their tools so easy! We’re lucky to get their expertise and support free of charge.
At The Underdog Project, we are a very small team, which is why support from organisations like Active for Animals is so incredibly meaningful. Their assistance in helping us improve the way we work through valuable tools such as the Engagement Tracker has been both impactful and empowering for us. We use the tracker almost daily, and it has become immensely helpful in our fundraising efforts, which are vital to sustaining and growing our organisation’s work.
Trusted By
Our Partners
