Engagement Tracker
For corporate outreach
Used by 20+ organisations
Best for: corporate engagement and campaign teams doing outreach to companies at volume
Free software for animal advocacy organisations
Every tool is grown from one partner organisation’s real problem, then handed to the whole movement. Free, with no tiers. We host and maintain every tool, and your data stays yours.
Our tools
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Government Consultation Tool
For policy and consultations
Best for: political and legislative advocacy organisations with a supporter list
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Volunteer Matching Tool
For volunteers
Best for: outreach and education programmes, campus and webinar programmes, national volunteer networks
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Cage-Free Egg Verification Tool
For cage-free traceability
Best for: national cage-free producer associations and certifiers, especially in markets without mandatory labelling
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Social Media Content Planner
For communications
Best for: comms teams working with colleagues and partners across time zones and languages
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In development
Media Monitoring
For media coverage
Spot emerging anti-animal narratives in traditional media, and prepare for contentious institutional reports.
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In development
Website Tracking
For corporate commitments
Know when a company changes the animal welfare commitments on its website.
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In development
Donation Page Optimisation
For fundraising
Optimise your donation page using movement-wide research led by Campaigns Lab.
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Don’t see your need?
Bring us your problem. Every tool here started as one organisation’s problem, so tell us yours.
Some of our partners
- Sinergia Animal
- The Humane League
- Project 1882
- Accountability Asia Initiative
- Animal Charity Evaluators
- Animals Aotearoa
- Bharat Initiative for Accountability
- Farmed Animal Compliance Thailand
- Indonesia Network for Compassionate Animal Farming
- International Council for Animal Welfare
- Malayang Manok Philippines
- Malaysia Accountability Project
- Planet for All
- The Underdog Project
One promise, every tool
Why is it free? Active for Animals (AfA) is funded by our generous funders, so the organisations using our tools never pay.
- Free
- No per-seat charges and no tiers.
- Your data stays yours
- Nothing is shared with third parties, and you can export it at any time.
- We run it for you
- We host and maintain everything, so there’s nothing to install or keep up to date.
- User led
- Your feedback shapes every release.
What partners say
We use the tracker almost daily, and it has become immensely helpful in our fundraising efforts, which are vital to sustaining and growing our organisation’s work.
The tool has made a significant difference for our team. Being able to add new credential users directly from the site saves us significant time. For managing multi-person advocacy campaigns where you need to track individual performance and quickly onboard volunteers, it’s been really solid.
The tool has definitely streamlined how we coordinate our outreach efforts, especially when we’re scaling up for specific campaigns and need to bring people on quickly while maintaining visibility into what’s working. Given how useful it has been, I strongly suggest trying the Active for Animals tool.
Working with Active For Animals has been a fantastic experience. They genuinely listen to user feedback and are clearly dedicated to constantly improving the tools they provide.
The team at Active for Animals have made setting up and using their tools so easy! We’re lucky to get their expertise and support free of charge.
How a tool is grown
Each tool starts with one partner organisation and ends up free for every animal advocacy organisation.
Research
We learn about your team, your goals and the tools you already use, so we know what will make a real difference.
Develop
We build or configure the tool around how your team already works, not the other way round.
Release
We set it up with your team and hand it over, so you’re confident using it.
Measure
We track engagement, outcomes and reach, so we know what’s working.
Iterate
We keep improving the tool as your work changes.