About Us
Our mission is to build an interoperable tool stack offered across the animal advocacy movement to continuously improve its collective impact.
Who We Serve
Our Audience
We build and maintain software for organisations that are reducing animal suffering. Working alongside organisations around the world, we build solutions to common problems across the movement.
To address a common problem we try to work with a few key organisations to develop the best possible solution. We then make this solution available to any organisation working in animal advocacy.
Background
Our History
Active for Animals was founded by a team of people in August 2022. We started AFA because we observed a need within the movement to solve common problems across animal charities. With Effective Altruism as a philosophical background, we use evidence and reason to figure out how to benefit the impact of animal charities as much as possible and take action on that basis.
The People
Meet the Team
Peter Rønsby
Founder and Developer
Peter has worked for nearly two decades in the animal charity field, and has extensive experience with software development from years of IT development work. In his spare time, Peter contracts for EA affiliated organizations, including Rethink Priorities and Northwestern University.
Hereward McGillivray
Product Manager
With over seven years of experience driving innovation at the intersection of climate action, technology, and social change, Hereward brings a blend of strategic insight and hands-on expertise to the team. At Active for Animals, Hereward leads the full product lifecycle from discovery to delivery, and works closely with our community to ensure our solutions create meaningful impact. In his spare time Hereward loves learning languages, hiking and working on regenerative community projects.