How to run a campaign effectively
As a friend of animals, you want to make the biggest positive impact possible for them. But a fierce determination and love for animals is not always enough to forward your cause as much as you can.
In order for you to become more effective at doing outreach, you must continuously improve your methods.
An effective outreach campaigner follows a circle of testing ideas by planning and doing outreach, collect and measure data and learning from that data to test new and better ideas.
Doing this will make your efforts more impactful and better fulfill the goals that you have set for your outreach campaign.